Marketing Account Manager

Marketing Manager

Remote based out of New Jersey

Apply below after reading through all the details and supporting information regarding this job opportunity.

Ready to make a difference? If you’re passionate about marketing and digital technology and have marketing and / or advertising experience, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Marketing Manager who is passionate about advertising and marketing and excited to learn and build a long-term career.

We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment.

We’re looking for talented people ready to fulfill their potential.

The Marketing Manager will be part of the energy account services team and will work on planning, development, and implementation of B2C marketing and advertising strategies and communications activities to support our energy efficiency efforts with utility clients in the Mid-Atlantic.

The account services team conducts all aspects of marketing to include advertising, strategic planning, research, social media, events, outreach, and partnerships.

To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives.

We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful.

This position will require some travel to Newark, NJ office, but will primarily be a work-from-home position with occasional local travel.

What you will be doing :

• Managing the marketing and advertising of residential energy efficiency programs for a large utility located in New Jersey.
• Working directly with clients to develop and implement marketing and communications plans to educate customers about energy efficiency and drive participation in energy efficiency programs.
• Working with ICF Next creative services team to fulfill the development of marketing materials including advertising campaigns, POP materials, web sites, brochures, incentive applications forms, email and direct mail campaigns, video, print, outdoor, etc.
• Working with the ICF Next Media Services team to develop, propose, and implement marketing and advertising campaigns, coordinating the deployment of integrated paid media campaigns across broadcast, print, online, social media, events, etc.
• Managing the review and approval process for marketing materials, including working across the organization to deploy efforts (IT, program management, client).
• Preparing monthly reports on activities and results of the marketing program.
• Willingness to travel (minimal travel required for this position).

What we need you to have (minimum qualifications) :

• Bachelor’s degree in marketing or related field.
• 5+ years of work experience in marketing, advertising, or related field, particularly experience working in consumer marketing at an advertising agency.
• High School Diploma and 9+ years of work experience in marketing, advertising, or related field, particularly experience working in consumer marketing at an advertising agency.

What we would like you to have :

• Working in an advertising agency and / or on a consumer marketing account.
• Experience driving results through marketing.
• Developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects.
• Working in a fast paced, multi-tasking environment.
• Working effectively with engineers, data analysts, sales teams, and others outside of marketing to drive effective results.
• Interest in and commitment to energy efficiency, the environment, and sustainable living.
• Experience in marketing products and services and its benefits.

Professional Skills :

• Strong project management skills used to drive projects to completion.
• Excellent verbal, interpersonal and written communication skills.
• History of positive client relationships.
• Creative thinker with a positive attitude who enjoys a challenge and finding solutions.
• Detail oriented with the ability to multi-task in a fast-paced environment, and to manage multiple projects, deadlines, and priorities.
• Ability to work independently and with initiative, seek help as needed and contribute to team and company culture.
• Working knowledge of computer and online tools, including Outlook, Word, Excel, PowerPoint, MS Teams, SharePoint, Google Analytics, and social networking sites.

Pay Range

The pay range for this position is : $70,809.00 - $120,375.00

New Jersey Remote Office (NJ99)

J-18808-Ljbffr