Manager, Growth Marketing (New York)

Growth Marketing Manager

Sakara Life is a mission driven, fast-growing wellness brand helping people nourish themselves by providing ready-to-eat nutrition programs, functional products and unique content to clients nationwide. We embody a positive and uplifting work environment where we encourage a growth mindset. We are seeking smart, passionate, ambitious and hardworking team players that share our passion for health & well-being.

We are seeking a strategic, data-driven Growth Marketing Manager to lead paid media efforts across Meta, Google, YouTube, and TikTok. This role will be responsible for managing the full lifecycle of paid marketing campaignsfrom strategy development and creative testing, through to launch, optimization, and performance reporting. In addition, this person will lead SEO and GEO (Generative Engine Optimization) strategies to ensure Sakara stays at the forefront of evolving search behaviors, increasing brand discoverability across both traditional and emerging platforms. Reporting into the Director of Ecommerce and Digital, this person will work closely with the marketing and creative teams to drive customer acquisition and growth.

Job Functions :

• Own the end-to-end management of paid marketing platforms, including Meta Ads Manager, Google Ads Manager, TikTok Ads Manager, and YouTube Ads.
• Build and execute full-funnel media strategies designed to drive customer acquisition and retention.
• Manage day-to-day campaign execution, including audience targeting, bid strategies, budgeting, and pacing.
• Lead A / B and multivariate testing roadmaps across platforms, identifying opportunities to improve CTR, CAC, and ROAS.
• Partner with creative and brand teams to brief, test, and optimize ad assets for maximum performance.
• Develop and manage SEO strategies, including keyword research, content optimization, technical audits, and backlink development.
• Own GEO strategy : monitor emerging generative AI platforms (e.g., ChatGPT, Perplexity, Gemini), optimize Sakara's visibility within them, and test new approaches as consumer search behavior evolves.
• Stay on top of new GEO and SEO trends, algorithms, and competitor tactics to keep Sakara ahead of the curve.
• Develop standardized, repeatable reporting frameworks and dashboards to track KPIs and communicate results.
• Translate complex data into actionable insights and recommendations for stakeholders across marketing and leadership.
• Ensure accuracy and integrity of performance data, with strong attention to data validation and measurement best practices.
• Stay ahead of industry trends, new platform features, and competitor tactics to continually challenge the status quo and drive innovation.

Qualifications :

This role is Hybrid, based out of New York City. Pay Band For This Role is 110,000.00-120,000.00 Annually.

Sakara Benefits :

Sakara Life is proud to be an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, physical or mental disability, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws.