Director of Marketing (Baldwin Park)

As the Director of Marketing, you will spearhead the strategy and execution of marketing initiatives that fuel brand growth, deepen customer connection, and deliver business results in a direct-to-consumer environment. Youll lead and develop the full suite of marketing functionsincluding brand, digital, content, performance marketing, and consumer insightsby guiding a high-performing team of 45 direct reports. Your role is to align every campaign and program with broader company objectives and long-term vision, while nurturing collaboration and professional growth throughout the department.

The ideal candidate is a strategic thinker and results-driven leader with a deep understanding of consumer behavior, data-driven decision making, and cross-functional collaboration.

This role requires strong business acumen, strong executive presence, creative leadership and operational discipline to drive consistent execution and long-term brand equity.

Essential Functions / Responsibilities :

1. Brand Strategy & Management

Develop and oversee the brand strategy, ensuring consistent and differentiated positioning across all channels

Lead brand architecture, messaging, and go-to-market planning for existing and new product lines

Identify growth opportunities based on consumer insights, category trends, and competitive analysis

Oversee brand guidelines and ensure alignment across all customer-facing content and communication

2. Direct-to-Consumer Growth & Performance Marketing

Lead the strategy and execution of customer acquisition and retention across digital channels including paid media, search, email / SMS, and website optimization

Partner with internal and external teams to execute high-performing, full-funnel marketing campaigns

Oversee budget allocation, KPI setting, and reporting for all D2C initiatives

Ensure seamless integration of marketing efforts with eCommerce operations, customer experience, and product teams

3. Analytics, Insights & Reporting

Build and maintain dashboards and performance reporting across marketing activities

Leverage data to inform decisions on campaign performance, customer segmentation, LTV, CAC, and attribution modeling

Provide leadership with regular updates on marketing performance, budget pacing, and forward-looking forecasts

Use both quantitative and qualitative insights to inform ongoing brand and growth strategy

4. Team Leadership & Cross-Functional Collaboration

Build, lead, and mentor a high-performing marketing team across brand, digital, and content functions

Manage agency partners and vendors to ensure strategic alignment and operational excellence

Collaborate with the executive team on business planning, brand development, and cross-functional initiatives

Promote a culture of accountability, innovation, and results within the marketing organization

5. Creative Development & Content Oversight

Guide the creative and content strategy across all customer-facing channels, including digital, social, video etc.

Oversee campaign development from brief through execution, ensuring alignment with brand strategy and business objectives

Support influencer, ambassador, and community engagement strategies that drive awareness and brand loyalty

Ensure high standards of creative excellence, brand consistency, and customer resonance

Education and Experience :

Bachelors degree in Marketing, Communications, Business, or a related field (MBA preferred).

710 years of progressive marketing experience, CPG brand management preferred and demonstrated success in D2C marketing

Experienced in coaching and leading teams

Proven ability to lead and scale marketing functions in a growth-stage or omni-channel consumer business

Deep understanding of performance marketing, customer journey optimization, and marketing analytics

Experience managing cross-functional teams, external agencies, and complex marketing programs

Strong commercial acumen, communication skills, and executive presence