Lifecycle Marketing ManagerVirtualVocations • Fullerton, California, United States
Lifecycle Marketing Manager
VirtualVocations • Fullerton, California, United States
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A company is looking for a Lifecycle Marketing Manager to support member activation and onboarding for SoFi Invest.
Key Responsibilities
Develop and execute lifecycle strategies to drive activation for new accounts
Collaborate with cross-functional teams to align marketing efforts with product and business goals
Plan and launch personalized, multi-channel campaigns to guide members through early stages of their journey
Required Qualifications
Bachelor's Degree in Business, Finance, Marketing, or a related field (or equivalent experience)
3-4 years of direct-to-consumer lifecycle management experience
Proven track record of driving lifecycle marketing strategy focused on activation and onboarding
Strong analytical skills with experience in testing methodologies
Experience directing creative decisions for lifecycle marketing campaigns
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