Senior Media Specialist Job at Avōq in New York

Avoq's On Air team is seeking a Senior Media Specialist to implement traditional media relations strategies for multiple client accounts, with a primary focus on broadcast and print media.

The senior media specialist will be a member of our Media Division and will collaborate closely with senior and junior members of our team, as well as across all divisions. Team members in this role are responsible for executing communications and outreach projects for a wide range of clients, including foundations, non-profits, issue advocacy groups, public-private partnerships, government, industry associations and consumer brands.

Who You Are A high-energy, articulate and fearless media relations expert who can work directly with television, radio and print news reporters and producers to communicate client messaging, securing coverage and book live television and radio interviews.

Have a top-notch presence and be able to communicate clearly and authoritatively.

A hard-charging, ambitious communications professional

WHAT YOU'LL DO Implement and execute traditional media strategies, primarily booking television and radio media tours but also engaging podcast, print and digital media outlets.

Conduct targeted outreach to journalists and producers at local, statewide, regional and national news outlets.

Write media alerts based on client messaging and informed by a thorough understanding of media interests in national and local markets.

Book and produce broadcast media tours (television, radio and online), with some travel as needed.

Serve as direct point of contact for clients, including day-to-day account management but also responsible for the strategy and growth of the client-firm relationship.

Counsel clients on media strategy given their specific communication goals for each project; help them identify and clarify goals, taking current news environment into account.

Collaborate with internal Avoq teams to produce a cohesive, comprehensive communication strategy for clients that includes earned media placement.

Proactively identify opportunities for clients to jump into a news cycle or cultural conversation and the most viable method, message, outlet and spokesperson for each opportunity; this requires a deep understanding of clients, their subject matter and the news environment.

Contribute — as needed — to other company initiatives including possible pro bono work.

Requirements As a qualified candidate, you have experience in :

A proven track record connecting with reporters and editors in a variety of ways and successfully pitching them, including national and local broadcast outlets, traditional newspapers and magazines, digital magazines and news sites, digital newsletters and blogs.

A keen eye for news opportunities and a thorough understanding of the media landscape (television, radio, online and print).

Top-notch presence and comfort discussing a wide range of topics.

Expertise in tracking media outcomes and experience using media monitoring and analytics platforms (e.g., Cision, Meltwater, TVEyes, Critical Mention or comparable tools) to develop targeted outreach strategies, track and measure outcomes, and generate clear reports for clients.

Excellent writing, proofreading and editing ability.

Excellent interpersonal communication skills — ability to communicate effectively with co-workers and manage working relationships diplomatically.

Solid organizational and time management skills —ability to set priorities, multitask and meet deadlines in a fast-paced work setting. Spanish fluency is not required, but greatly desired.

Degree in communications, journalism, public relations or a related field.

5+ years of full-time professional experience, with the bulk of that work being media relations, ideally in an agency setting.

Candidates need not possess every attribute listed above to qualify for a role. If you identify with this profile but don't quite meet all of the criteria we strongly encourage you to apply to joining our winning team!

Benefits Avōq prides itself on the kind of innovation that is only achieved through inclusive collaboration and equal opportunity. Maintaining a diverse staff of first-class talent (including those from BIPOC, LGBTQ communities, and others from historically underrepresented groups), and conferring a sense of value and belonging on each team member is central to our mission as expert communicators and advocates.

We're seeking either a Manager or Director and the salary range for this role is $75,000 - $125,000

We offer a uniquely rich benefits package to support our team's quality of life outside of work that includes :

100% Company-paid Medical, Dental and Vision insurance

Paid parental leave

401(k) contributions

Flexible, hybrid work arrangements

12 paid company holidays per year, up to 39 days individual paid time off

Winter break : Offices close the last week of the year

Avōq also provides necessary assistance or modifications to the application process for prospective candidates. If you need support, please reach out to Talent@teamavoq.com and include your full name and the accommodation needed to assist you with the application process. Decisions to grant reasonable accommodations are made on a case-by-case basis.

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In Summary : Avoq's On Air team is seeking a Senior Media Specialist to implement traditional media relations strategies for multiple client accounts . The senior media specialist will be a member of our Media Division and will collaborate closely with senior and junior members of our team . The salary range for this role is $75,000 - $125,000 .

En Español : El equipo de Avoq On Air está buscando un Especialista en Medios Senior para implementar estrategias tradicionales de relaciones con los medios de comunicación para múltiples cuentas de clientes, con un enfoque primordial en la difusión y los medios impresos. El especialista en medios senior será miembro de nuestra División Media y colaborará estrechamente con miembros mayores y menores de nuestro equipo, así como a través de todas las divisiones. Los miembros del equipo en esta función son responsables de ejecutar proyectos de comunicaciones y divulgación para una amplia gama de clientes , incluidas fundaciones, organizaciones sin fines de lucro, grupos de defensa de asuntos, asociaciones público-privadas, gobiernos, Asociaciones industriales y marcas de consumo. Reserva y produzca viajes por medios de comunicación (televisión, radio y en línea), con algunos viajes según sea necesario. Sirve como punto de contacto directo para los clientes, incluida la gestión diaria de cuentas, pero también es responsable de la estrategia y el crecimiento de la relación cliente-empresa. Asesora a los clientes sobre estrategia mediática teniendo en cuenta sus objetivos específicos de comunicación para cada proyecto; ayuda a identificar y aclarar metas, tomando en cuenta el entorno de noticias actual. Colaborar con equipos internos de Avoq para producir una estrategia de comunicación cohesiva e integral para clientes que incluya colocación media ganada. Identifique proactivamente las oportunidades para que los clientes salten a un ciclo de noticias o conversación cultural y el método más viable, mensaje, salida y portavoz para cada oportunidad; esto requiere una comprensión profunda de los clientes , su variedad de temas y ambiente de noticias. Contribuir Como se necesita a otras iniciativas de la compañía, incluyendo proyectos bonos. Como candidato, usted tiene experiencia probada : grabar y conectar las revistas locales de noticias y redes digitales, comprendiendo exhaustivamente la presencia de periódicos y publicaciones de prensa y televisión local, topográficas, así como tener conocimiento de las mejores maneras y perspectivas del panorama digital y de las revistoras de noticias (por ejemplo, publicidad y redacción). Experiencia en el seguimiento de resultados mediáticos y experiencia utilizando plataformas de monitoreo y análisis de medios (por ejemplo, Cision, Meltwater, TVEyes, Critical Mention o herramientas comparables) para desarrollar estrategias de divulgación dirigidas, rastrear y medir los resultados y generar informes claros para clientes. Excelente capacidad de escritura, corrección y edición. Excelentes habilidades de comunicación interpersonal Habilidad para comunicarse eficazmente con compañeros de trabajo y gestionar relaciones laborales diplomáticamente. Mantener un personal diverso de talento de primera clase (incluidos los del BIPOC, las comunidades LGBTQ y otros de grupos históricamente subrepresentados), y conferir una sensación de valor y pertenencia a cada miembro del equipo es fundamental para nuestra misión como comunicadores expertos y defensores. Buscamos un Gerente o Director y el rango salarial para este papel es de $75,000 - $125,000 Ofrecemos un paquete de beneficios excepcionalmente rico para apoyar la calidad de vida de nuestro equipo fuera del trabajo que incluye : 100% Seguro Médico, Dental y Visión Pagado por la Compañía 401k) Contribuciones Flexibles, acuerdos de trabajo híbrido 12 días festivos pagados en compañía al año, hasta 39 días de descanso individual remunerado : Las oficinas cerran la última semana del año Avōq también proporciona asistencia o modificaciones necesarias para el proceso de solicitud prospectiva. Si necesitas llegar a la base de tu solicitud, por favor, incluy una ayuda con el nombre logrado y se les otorga apoyo razonable en el caso #J-Location@bj-Casef88.com