Head of Awareness Marketing

Company Name : IG North America (tastytrade, tastylive, tastyfx, tastycrypto)

Role : Head of Awareness Marketing

Location : Chicago, IL - Hybrid (3 days / week in office)

Come join an innovative team of marketing strategists and growth experts dedicated to building the future of trading. We're looking for a Head of Awareness Marketing to drive brand differentiation, awareness, consideration, and equity. You'll develop and implement integrated brand campaigns across all channels, including digital, traditional, social, and emerging media.

In this high-impact, high-velocity role, you'll be instrumental in managing the brand's reputation and ensuring consistent messaging across all touchpoints. Plus, you would be the driving force behind our unique point of view and voice that stands out from traditional financial marketing.

As part of the marketing leadership team, you'll report directly to the Chief Marketing Officer and help shape the strategic direction of our growing company.

What You'll Do :

• Develop and execute comprehensive brand and advertising strategies that differentiates us in a highly competitive space
• Define brand voice, messaging architecture, and brand strategy that resonates with self-directed traders and investors
• Drive brand content strategy across PR, partnerships, and owned channels to drive credibility and reach
• Partner with strategy, performance, and marketing operations teams to create content that supports acquisition, engagement, and retention
• Develop community-building strategies that foster brand loyalty and advocacy
• Launch creative partnerships and collaborations that expand reach
• Drive rapid decision-making and execution by building influence networks across the business, championing high-impact initiatives, and personally removing team blockers
• Build compelling business cases for strategic initiatives and secure resources needed for execution
• Foster a culture of innovation and experimentation
• Navigate regulatory requirements and compliance considerations in financial services marketing

Who You Are :

Team Perks / Benefits :

Salary Range : Starting at $160,000

This is an estimated range. The actual salary offered will be based on the candidate's level of experience and qualifications.

About Us : The tasty house of brands empowers individual traders differently. tastylive, founded in 2011, is an online financial media network, tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017, tasty Software Solutions and tastyfx, is a registered Forex broker-dealer.

In 2021, London-based IG Group acquired tastylive, Inc. (previously known as tastytrade) and assigned it to lead business in North America. tastyfx is the fastest-growing forex broker in the US over the past few years. Changing the IG US name to tastyfx marks the next chapter, in aligning with the tasty brand family and offering a more forex-focused experience. This combined team has years of experience like institutional brokers, but also a passion for disrupting the entire trading industry.

Our dream is simple : we want more people to find more success with a better trading experience. That's why we're investing heavily in the right people, technology, and media to make that happen in the US and across the globe.

Location : Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.

tastytrade | tasty live | tastyfx | tastycrypto

1330 W Fulton Market, Chicago, IL 60607