Senior Brand Coordinator

Job Description

Hybrid’s humble beginnings started in 1997 in the back of a print shop designing, selling, and printing tee shirts. Today, Hybrid is a global apparel industry powerhouse in brand and licensing management. Hybrid provides its expertise and fully vertical operations capability – design, merchandising, development, sourcing, production, and distribution – to a broad suite of branded, licensed, generic, and private label partners. Hybrid’s full-service apparel design and manufacturing expertise extends across the apparel category, including knits, woven tops, bottoms, tees, and accessories.

As our organization has evolved, so has our philosophy of doing business. We have made concerted efforts to remove ourselves from the antiquated approach of other apparel manufacturers and doing things differently has been our focus. We are building a company ethos that breeds innovation, collaboration, integrity and excellence in customer service.

What is my role?

The Sr. Brand Coordinator plays a key role in supporting the day-to-day operations of licensing programs. This role works closely with the Brand Managers to align on business objectives, streamline processes, and support creative initiatives that drive sales. A major focus of the role is facilitating communication and collaboration between internal teams — including Sales, Account Management, Merchandising, and Creative—to ensure consistent execution across all licensed product initiatives and retail programs.

What You'll Do

• Assist in the creation of buy board presentations for key retailers, ensuring all materials include accurate order information.
• Assist in gathering info for all license reporting requirements including forecasting, placement reports, & selling reports.
• Compile and summarize retailer feedback on a weekly basis to support licensor meetings and internal alignment.
• Support communication with licensed partners, ensuring timely delivery of information, reports and presentation materials.
• Assist in communication between Licensing, Creative, Sales and external partners to ensure that everyone is kept fully informed of all pertinent information. (On-floor dates, New or embargoed assets, etc.)
• Work with Licensing Submissions counterpart on gathering samples for various marketing initiatives.
• Partner with Brand Managers to assist with the day-to-day business requests from smaller licensors.
• Daily communication with internal partners including :
• Monthly Placement Reports
• Weekly Buy Board Presentations
• Weekly Selling Reports
• Creative Needs and Updates
• Major issues with approvals and / or deliveries
• Day-to-day needs
• Assist Brand Managers in establishing and maintaining all business, creative, and approval workflows that meet the individual needs of each partner.
• Maintain all marketing and licensing / brand tools to be used by the cross-functional teams including the marketing calendar, cheat sheets, when needed.

What You'll Need

Hybrid Apparel is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.