ASSOCIATE DIRECTOR, MARKETING ANALYTICS NEUROSCIENCE & EYE CARE

Associate Director, Marketing Analytics, Botox Therapeutics

AbbVie Neuroscience & Eye Care is comprised of several areas covering Migraine, Psychiatry, Parkinson's Disease, and Eye Care. This role supports Botox Therapeutic across areas in Migraine, Spasticity, Movement Disorder and Urology. The Associate Director, Marketing Analytics, Botox Therapeutics will continue to elevate, develop and deploy analytic solutions based on business needs to support the continuous growth of Botox Tx in the US and pull through brand strategy and tactics at a national and sub-national level.

This position's primary objectives : Ensure successful development and execution of the analytical plan, effective articulation of actionable recommendations, and ability to draw strategic and financial implications from derived findings to establish robust business knowledge across account, physician, and patient analytics to support business performance.

Major Responsibilities :

• Ensure robust understanding of the various therapeutic areas within Botox through deployment of rigorous analytical methods resulting in claims-based Market Map / Structure, transactional journey, treatment patterns / pathways, source of business, distribution channel dynamics, and clear articulation of patient and hcp behavior.
• In close collaboration with Above Brand Analytics, understand patient flow model and work with finance / forecasting to pull through understanding to inform LRP and Plan.
• Develop fact-based promotional investment strategies and guide investment decisions from marketing mix / business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process
• Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels
• Integrally involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan, and long-range plan deliverables
• Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers including Field Force size and structure
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g., cost, risk, business impact) and key technical criteria (e.g., reliability, validity, and predictability)
• Understand sub-national (Accounts or HCPs) drivers of brand performance, providing more granularity to performance dynamics and opportunities across distribution channels and customers
• Build, coach, and maintain a high-performing and diverse team of analytical, quantitative, and business-minded individuals that collectively extract business insights that drives better business outcomes
• Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions
• Lead contract support, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics

Qualifications :

Additional Information :

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.