Business Development Manager

Job Description

Job Description

The Business Development Manager is responsible for generating new referral sources while nurturing and expanding existing relationships. This individual plays a key role in driving growth across private duty, skilled services, and medical staffing lines — with a strong focus on building meaningful relationships within the local community. Responsibilities

• Identify and generate new business opportunities through cold calling, networking, and face-to-face meetings within the assigned territory.
• Cultivate and maintain relationships with key community partners, including healthcare providers, senior living communities, social workers, case managers, and other local organizations.
• Serve as a community liaison , representing the company at local events, health fairs, senior expos, networking groups, and community outreach initiatives to increase brand visibility and drive referrals.
• Maintain and grow relationships with existing referral sources across various healthcare settings, such as hospitals, physicians’ offices, clinics, assisted living, and skilled nursing facilities.
• Act as both a hunter and closer — independently driving the full sales cycle from lead generation to closing.
• Achieve or exceed weekly, monthly, and quarterly sales targets, with a high volume of in-person interactions.
• Promote the company’s full range of services, including private duty care, skilled nursing, and staffing solutions.
• Maintain detailed and up-to-date records of all activities, leads, and contacts in the company’s CRM (StubHub).
• Collaborate with the Branch Manager, Director of Operations, and Regional Director to develop and implement strategic sales and marketing plans.
• Monitor market trends, competitor activity, and community needs to provide strategic insights to leadership.
• Submit timely reports, including weekly sales summaries and call reports, to local and regional leadership.
• Address client concerns promptly to ensure satisfaction and long-term retention.
• Continuously enhance selling and communication skills through training, feedback, and ongoing development.

Required Skills Minimum 2 years of outside sales experience, preferably in healthcare (home care, staffing, or institutional settings).

Community relations or liaison experience strongly preferred — including outreach, event participation, and developing partnerships with local organizations.

Sales Skills : Proven ability to generate leads, build rapport, and manage long-term referral relationships.

Communication : Excellent verbal and written communication skills, including public speaking and group presentations.

Relationship Builder : Enjoys engaging with community members, healthcare professionals, and referral sources to create lasting connections.

Self-Starter : Motivated, goal-driven, and able to work independently with minimal supervision.

Adaptability : Thrives in a dynamic environment and skilled at handling multiple priorities.

Tech Proficiency : Comfortable using CRM platforms and reporting tools to manage leads and document activities.

Working Conditions

Travel : Frequent travel within the assigned territory is required for sales visits, community events, and outreach activities.