Marketing and Communication Manager

Marketing and Communication Manager

At Heartland Family Service, we are committed to building a culture that is trauma informed and values and celebrates diversity and inclusion. We believe this allows for better service delivery and innovation, as it encourages our employees to bring various experiences and uniqueness to the workplace.

Trauma Informed Care is an approach to engaging people with histories of trauma that recognizes the presence of trauma symptoms and acknowledges the role that trauma has played in their lives. Trauma Informed Care also acknowledges the effects of working with trauma survivors on our workforce and seeks to build collaborative and supportive working environments and relationships.

If you believe in our mission of creating healthy families and communities, and like a fast-paced, collaborative and team-oriented environment, then Heartland Family Service is the agency for you.

This role leads and implements a comprehensive communications strategy to enhance Heartland Family Service's brand visibility, audience engagement, public awareness and amplification of messaging. Responsibilities include developing strategic communication and public relation plans, creating and managing content across multiple channels, overseeing and optimizing social media and paid media campaigns, and using analytics to guide decisions and optimize performance. The position also manages media relations, crisis communication, and event promotion, while cultivating relationships with community stakeholders and supporting agency-wide initiatives. Collaboration across departments and maintaining a professional presence are essential.

Compensation : to be discussed upon interview (salary is determined by total years of relevant experience) Work Schedule : 40 hours per week

Minimum Qualifications :

Bachelor's degree in communication, marketing, public relations, or related field.

Minimum five years' experience creating, writing, and developing content on multiple channels, such as broadcast, digital, social media, web, radio and public forums.

Demonstrated ability to effectively communicate information and ideas in written and verbal formats and build and maintain relationships.

Understand search engine optimization and best practices for building awareness and engagement using an omni-platform approach that factors the changing landscape of digital media and the impact / potential of Artificial Intelligence (AI).

Experience with video production and creation of audio / visual presentations.

Experience developing and implementing crisis communications.

Capacity to learn and understand the agency's history and extensive program offerings.

Experience managing and completing complex deliverables according to established timelines in a fast-paced environment.

Essential Duties and Responsibilities :

Leads and executes the organization's comprehensive communications strategy, with focus on increasing brand visibility, audience engagement, measurable awareness of Heartland Family Service and programs impact across all channels.

Develops and implements a strategic communications and public relations plan, aligned with agency goals and messaging, events, fund raising campaigns and program activities; informed by performance metrics and audience insights.

Creates, and manages content for print and digital platforms (including video and website), ensuring brand consistency, clarity, and relevance for higher engagement and optimization with internal and external stakeholders.

Leads and amplifies the agency's social media presence, including strategy, content development, community and influencer management, audience growth, and engagement across platforms such as Facebook, Instagram, LinkedIn, and emerging channels.

Leverages analytics tools to track digital engagement, reach, and impact, producing regular performance reports and using data to inform content decisions and effectiveness.

Oversees paid media strategy and media buying for digital, print, OOH and broadcast, audience targeting, performance monitoring, and ROI analysis and reportingincluding integration with digital platforms.

Leads media relations and development of press releases, media pitches, interviews, and speaking engagements. Coordinates subject matter experts within the agency to highlight relevant topics.

Manages crisis communication efforts in collaboration with marketing and communication director, chief development officer and relevant stakeholders, includes proactive planning, messaging development, and real-time response in alignment with agency protocols and values.

Cultivates and maintains strong, positive relationships with local and regional stakeholders, community influencers and groups, chamber organizations, board of directors and additional audiences to increase engagement and funding opportunities.

Oversees the documentation of the agency's history and milestones, including photography and videography at internal and external events for archival and promotional use.

Supports development, volunteer coordination and agency committees in planning, promoting, and executing events that advance fundraising, volunteer engagement, and public awareness goals.

Maintains a professional, courteous, and caring presence when engaging with clients, volunteers, staff, and the public.

Collaborates across departments and with agency leadership to ensure communication efforts are aligned, effective, and responsive to evolving needs.