General Description / Primary Purpose
If the following job requirements and experience match your skills, please ensure you apply promptly.
Reports to the Senior Associate Athletic Director and works closely with the Athletic External Operations unit for the day-to-day operations.
The position is responsible for the successful execution in planning, developing, and administering all aspects of the Athletic department's creative and digital media strategy including the staffing and production of in-house videoboard displays, assist with digital social media strategy, and creative development of mobile and video content for all avenues of communications.
This position will be responsible for creating, managing, and maintaining dynamic content that strategically enhances the Lenoir-Rhyne Athletics brand in all external communications.
Description of Duties and Tasks
1. Lead execution of all digital content for LR Athletics by guiding their team to ideate, create, design, and execute content and strategy while assisting in the overall website and social media strategy.
2. Develop creative content that enhances revenue streams through fan engagement, brand awareness, advertising, and public relations strategies in collaboration with the Marketing department.
3. Oversee a staff of student workers to develop the overall media strategy and create a foundation of success across all sports.
4. Manage create development and deployment of digital, social, mobile, and video content for communications and branding initiatives surrounding LR Athletic teams and events.
This content will include by not be limited to hype videos, highlight videos, interviews, and specialty segments.
5. Responsible for working with Athletics Marketing, Communications, and Game Operations staff to ensure a coordinated and strategic effort to increase the Athletic department brand and fan engagement.
6. Develop partnerships across campus with the Communication department, student groups, faculty, and staff to increase campus engagement as well as student worker's staffing opportunities.
7. Serve on the Athletic department's administrative staff.
8. Assist with sports communications coverage depending on department needs and experience.
9. Perform other administrative duties and assigned.
Preferred Knowledge, Skills, and Abilities
- Bachelor's degree required.
- Excellent written and oral communications skills.
- Proficient knowledge of sound equipment.
- Proficient knowledge of web-streaming equipment.
- Excels in video editing software, such as Adobe Premier Pro CC.
- Experience working in a collegiate or professional sports digital media department preferred.
- Experience with Adobe Creative Suite graphics.
- Ability to work nights and weekends.
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Director of Creative & Digital Media
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