Talent.com
Senior Demand Marketing Manager

Senior Demand Marketing Manager

MediabistroRedwood City, CA, United States
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

SENIOR DEMAND MARKETING MANAGER

CYBER SECURITY is a big deal. It’s in the news, growing rapidly, a critical tool for every company, and our specialty.

Imperva is a public company (NASDAQ) and cybersecurity leader that delivers best-in-class solutions to protect data and applications on-premises, in the cloud, and across hybrid environments.

Our customers include leading enterprises, government organizations, small businesses, and service providers.

Why Imperva? We have experienced the following growth and achievements :

  • Grew revenue 22% to $321 million in 2017
  • We have over 5,900 customers
  • 500 partners in 100+ countries worldwide
  • Imperva has been in the Leader’s Quadrant of the Gartner Magic Quadrant for 4 straight years
  • Imperva is also a leader in the Forrester Wave for DDoS Services with the highest score in the “current offering” category

The SENIOR DEMAND MARKETING MANAGER will be responsible for the planning, implementation, and execution of integrated demand programs designed to drive global engagement and pipeline generation through multiple channels.

Candidates should possess a keen understanding of B2B MARKETING, with a strong background in CUSTOMER ACQUISITION STRATEGIES, CROSS SELL and upsell programs, and how to develop, execute, and optimize CREATIVE MARKETING CAMPAIGNS to achieve results. Ideal candidates will possess the ability to drive meaningful action from large data sets. This role requires strong relationship development skills across internal and external business partners and a passion for innovation, while maintaining a consistent focus on demand creation.

This position reports to the Director of Demand Marketing and works closely with individuals across the marketing teams from corporate, PR, AR, creative, social, field and partner marketing, and product marketing.

KEY RESPONSIBILITIES

  • Work closely with stakeholders to develop, implement, and optimize comprehensive marketing plans, strategies, and deliverables that create demand for Imperva products.
  • Determine the appropriate mix of on-line and off-line campaign elements including search, social, direct mail, email, webinars, content syndication, direct response online, etc. - with the most compelling and creative calls to action to deliver pipeline goals.
  • Thorough understanding of the demand waterfall, and how to set and measure progress against goal attainment at each stage of the waterfall.
  • Work closely with Corporate, Product, and other marketing functions to identify and develop new offers, content, and sales tools (print, web, multimedia, etc.) to support integrated demand campaigns.
  • Collaborate with worldwide field marketing teams for efficient and effective execution of integrated marketing campaigns worldwide.
  • Drive customer acquisition, cross-sell, and up-sell efforts to meet expected lead targets through a keen understanding of the most relevant and engaging content needed during the stages of a B2B sales cycle.
  • Communicate with the sales team to ensure that they are aware of the latest marketing programs and have the right tools to follow up as required.
  • Consistently iterate and improve marketing programs through measurement and optimization.
  • Manage the interface with external agencies including media vendors, creative / digital agencies, writers, translation vendors, etc.
  • Manage campaign budgets, timelines, resources, processes, and technologies.
  • Track and report on strategic, operational, and tactical metrics using data to manage resource allocation, outcomes, and success.
  • KNOWLEDGE & SKILLS

  • 7+ years post-undergraduate experience managing demand generation, customer acquisition, and content syndication strategies for technology companies.
  • Expertise in both strategy and execution of B2B demand generation programs.
  • Hands-on knowledge of best practices in B2B content syndication and a proven track record of delivering qualified traffic from both an acquisition and conversion standpoint.
  • Track record of successful results and creativity with program execution.
  • Strong analytical skills with the ability to drive meaningful actions from large data sets.
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
  • An organized individual with great attention to detail and focus on quality of results.
  • A self-motivated individual; a good team player; someone who takes accountability and ownership of his / her own work.
  • Excellent communication skills, including demonstrated proficiency in oral, writing, and presentation abilities in a business-focused setting.
  • Ability to think out of the box and test new, creative approaches and strategies.
  • Passion for results, measurement, and optimization to continuously drive ROI.
  • Familiarity with Salesforce, Marketo, PowerPoint, Excel, and Word required.
  • Knowledge of B2B security is a plus.
  • Bachelor’s degree required.
  • OUR COMPANY Imperva (NASDAQ : IMPV), is a leading provider of cyber security solutions that protect business-critical data and applications. The company’s SecureSphere and Incapsula product lines enable organizations to DISCOVER assets and vulnerabilities, PROTECT information wherever it lives – on-premises and in the cloud – and COMPLY with regulations. The Imperva Application Defense Center, a research team comprised of some of the world’s leading experts in data and application security, continually enhance Imperva products with up-to-the-minute threat intelligence, and publish reports that provide insight and guidance on the latest threats and how to mitigate them. Imperva is headquartered in Redwood Shores, California. To learn more visit our blog, on Twitter.

    LEGAL NOTICE Imperva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identity, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.

    #J-18808-Ljbffr

    serp_jobs.job_alerts.create_a_job

    Demand Marketing Manager • Redwood City, CA, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Senior Growth Marketing Manager

    Senior Growth Marketing Manager

    EnvoySan Francisco, CA, US
    serp_jobs.job_card.full_time
    Senior Growth Marketing Manager.Envoy builds workspace management technology that makes it simple to run secure, compliant, and connected workplaces across every location.Over 16,000 workplaces and...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Demand Generation Manager

    Demand Generation Manager

    DecagonSan Francisco, CA, US
    serp_jobs.job_card.full_time
    We're looking for a Demand Generation Marketer to build and scale Decagon's performance marketing engine.In this role, you'll take ownership of our paid programs across channels like Google, Linked...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Senior Manager, Growth Marketing (Hybrid)

    Senior Manager, Growth Marketing (Hybrid)

    QuickboxSan Jose, CA, US
    serp_jobs.job_card.full_time
    Manager, Growth Marketing will lead the strategy, execution, and optimization of all marketing initiatives spanning account-based marketing (ABM), demand generation, brand, and marketing operations...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Senior Growth Marketing Manager - ABM Marketing

    Senior Growth Marketing Manager - ABM Marketing

    SamsaraSan Francisco, CA, United States
    serp_jobs.job_card.full_time
    ID : F8564 (for internal use only).Improve the safety, efficiency, and sustainability of the operations that power the global economy. Samsara (NYSE : IOT) is the pioneer of the Connected Operations Cl...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Senior Growth Marketing Manager

    Senior Growth Marketing Manager

    MediabistroSan Francisco, CA, United States
    serp_jobs.job_card.full_time
    Senior Growth Marketing Manager at.Lead revenue growth across website and paid / organic channels, owning CRO, experimentation, and alignment with RevOps, Sales, and Product Marketing.Manage corporat...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Demand Generation Manager

    Demand Generation Manager

    AlteraSan Jose, CA, US
    serp_jobs.job_card.full_time
    San Jose, California, United States.Join Altera as a Demand Generation Manager in our Marketing team! The Demand Generation Manager is responsible for Campaign Strategy & Execution : Design and impl...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Manager, Growth Marketing

    Senior Manager, Growth Marketing

    PendulumSan Francisco, CA, US
    serp_jobs.job_card.full_time
    Senior Manager, Growth Marketing.Pendulum is leading a revolution that is occurring around the world to improve physical and mental health by first understanding, then restoring and enhancing the h...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Growth Marketing Manager

    Senior Growth Marketing Manager

    FinixSan Francisco, CA, US
    serp_jobs.job_card.full_time
    Senior Growth Marketing Manager.Finix is a full-stack acquirer processor, empowering businesses of all sizes with flexible, modern payment solutions. Processing billions of dollars annually, Finix e...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Manager - Content & Growth

    Marketing Manager - Content & Growth

    AMTHayward, CA, US
    serp_jobs.job_card.full_time +1
    Marketing Manager – Content & Growth.F513; We’re unlocking human creativity by building AI employees for every non-creative marketing job. F4A1; So marketers can spend time generatin...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Senior Sales Manager, Global Data Center Construction Projects (open to many locations)

    Senior Sales Manager, Global Data Center Construction Projects (open to many locations)

    Atkore Management, LLCUnion City, CA, US
    serp_jobs.job_card.full_time
    Senior Manager, Vertical Sales, Global Data Center & Advanced Manufacturing Projects.Unistrut Construction Global Construction Services. Atkore is forging a future where our employees, customers...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Senior Demand Planner, Apparel

    Senior Demand Planner, Apparel

    Ariat InternationalSan Leandro, CA, US
    serp_jobs.job_card.full_time
    The Senior Demand Planner reports through the supply chain function supporting the team in forecasting wholesale customer demand, inventory management, analytics, reporting, and process improvement...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Senior Demand Generation Manager, Prospect Lifecycle

    Senior Demand Generation Manager, Prospect Lifecycle

    RipplingSan Francisco, CA, United States
    serp_jobs.job_card.full_time
    Senior Demand Generation Manager, Prospect Lifecycle.Rippling gives businesses one place to run HR, IT, and Finance.It brings together all of the workforce systems that are normally scattered acros...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Principal Demand Generation Marketing Manager - Integrated Campaigns

    Principal Demand Generation Marketing Manager - Integrated Campaigns

    DatadogSan Francisco, CA, United States
    serp_jobs.job_card.full_time
    Principal Demand Generation Marketing Manager - Integrated Campaigns.New York, New York, USA; San Francisco, California, USA. Datadog is looking for an experienced Principal Demand Generation Market...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Senior Growth Marketing Manager - LinkedIn Sales Solutions

    Senior Growth Marketing Manager - LinkedIn Sales Solutions

    LinkedInMountain View, CA, US
    serp_jobs.job_card.full_time
    Senior Growth Marketing Manager - LinkedIn Sales Solutions.LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce.Our pr...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Demand Generation Manager

    Demand Generation Manager

    Databricks Inc.San Francisco, CA, United States
    serp_jobs.job_card.full_time
    The Global Marketing Campaigns Manager develops integrated marketing programs that increase pipeline growth across all channels to support Databricks' explosive growth. You will oversee the strategy...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Senior Manager, Sales Development

    Senior Manager, Sales Development

    RipplingSan Francisco, CA, United States
    serp_jobs.job_card.full_time
    Rippling gives businesses one place to run HR, IT, and Finance.It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and co...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    Demand Generation Marketing Manager

    Demand Generation Marketing Manager

    eTeam IncOakland, California, United States
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Collaborate closely with Paid Social team members to develop direct response strategies that support the needs of different country markets. Maintain regular, asynchronous communication with interna...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Demand Marketing Manager

    Demand Marketing Manager

    CheckrSan Francisco, CA, US
    serp_jobs.job_card.full_time
    Checkr is building the data platform to power safe and fair decisions.Established in 2014, Checkr's innovative technology and robust data platform help customers assess risk and ensure safety and c...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Growth Marketing Manager

    Senior Growth Marketing Manager

    Envoy Inc.San Francisco, CA, United States
    serp_jobs.job_card.full_time
    Envoy is hiring a Senior Growth Marketing Manager to own our revenue growth engine across the website and paid / organic channels. You’ll be accountable for turning high-intent demand into pipeline th...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    Protecht, inc.San Francisco, CA, United States
    serp_jobs.job_card.full_time
    Protecht is building better experiences for people who attend live events and book travel.Our easy-to-embed, full-service solutions let companies offer consumers flexibility and refundability right...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30