Digital Advertising Strategist (PSS1), Recruitment Marketing

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A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.

J., its medical school campuses in Camden and Stratford, and five others. The University has earned national recognition for innovation, commitment to high-quality, affordable education, and developing public-private partnerships.

A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the fourth fastest-growing public research university, as reported by The Chronicle of Higher Education.

For more information on Rowan University, click

All positions are contingent upon budget appropriations.

Digital Advertising Strategist (PSS1), Recruitment Marketing

Job no : 499857

Work type : Regular Full-Time

Location : Glassboro, New Jersey

Categories : Professional

The Digital Advertising Strategy Manager is a key member of a high-performing marketing department whose mission is to increase visibility of Rowan University among future and current students, parents, and other university constituents, and provide compelling experiences and ongoing engagement.

The Digital Advertising Strategy Manager is vital to the successful development, deployment, scaling, and optimization of a dynamic digital advertising strategy, which serves a key role in achieving the aggressive marketing and growth goals for the University.

Reporting to the Associate Director of Digital Marketing & Analytics, the Digital Advertising Strategy Manager works closely with marketing campaign strategists, external agency and vendor partners, and analytics team members to drive inquiries and applications using paid media campaigns involving targeted search, display and video advertising, remarketing, and geotargeting.

This individual will focus on optimizing campaign performance based on key metrics, ensuring maximum return on investment across platforms like Google, Bing, Facebook, and LinkedIn, and monitoring agency performance to evaluate campaign effectiveness while making data-informed recommendations for continuous improvement.

Primary Responsibilities

• Develop and implement overarching digital advertising strategies across Google, Bing, Facebook, and LinkedIn platforms with the goal of achieving recruitment marketing and enrollment goals.
• Act as a primary liaison with external digital advertising agencies, providing clear objectives, feedback, and strategic guidance, and overseeing the development, execution, and monitoring of all paid media campaigns.
• Collaborate with Market Research team to identify trends, audience behaviors, and competitive landscape to inform strategic decision-making.
• Collaborate with the Marketing Strategy team to ensure cohesive alignment between campaign goals, advertising strategies, brand messaging, and enrollment objectives.
• Execute detailed A / B testing on ad creatives, targeting parameters, and ad placements to refine and enhance overall campaign performance.
• Implement advanced targeting and segmentation strategies to maximize audience reach and engagement.
• Monitor and analyze campaign metrics in real-time, identifying opportunities for improvement and implementing adjustments accordingly.
• Stay informed about platform updates, algorithm changes, and industry trends to proactively adapt strategies and maintain optimal campaign performance.
• Present and deliver comprehensive reports to leadership team, showcasing key performance indicators (KPIs) and actionable insights.
• Implement data-driven strategies to optimize conversion funnels, improve user experience, and increase enrollment-related goals.
• Develop and monitor digital advertising budgets effectively, ensuring maximum return on investment (ROI) for each campaign.
• Analyze budget allocation based on performance metrics, adjusting strategies to optimize spending and maximize outcomes.
• Provide strategic recommendations for budget adjustments and investment priorities based on campaign performance and university enrollment goals.
• Utilize budget forecasting and scenario analysis to inform long-term digital advertising strategies and financial planning.
• Provide insights and recommendations based on campaign performance to enhance overall enrollment strategies.

Qualifications

Required

• Master's Degree from an accredited institution
• Minimum five (5) years of professional experience in the marketing field, with an emphasis on digital advertising
• Experience managing and optimizing campaigns on platforms in Facebook Ads, Google Ads LinkedIn Campaign Manager, and others, from creation to optimization to analysis.
• Analytical mindset with the ability to interpret data and make strategic recommendations.
• Knowledge of search engine optimization best practices and demonstrated website and keyword optimization skills
• Experience with web-based and digital communication and engagement
• Experience managing and optimizing digital advertising budgets effectively.
• Significant experience with digital marketing and advertising platforms such as Google Analytics, Google Tag Manager, Google Search Console, Google Optimize, and Google Tag Manager
• Demonstrated commitment to staying current with web and digital best practices, and learning new technology skills and platforms
• Outstanding writing and editing skills
• Excellent project management and organizational skills
• Excellent interpersonal skills
• Demonstrated commitment to work within a diverse environment and interact openly with individuals of different backgrounds.

Preferred

• Digital agency experience
• Higher Education experience
• Experience with project management tools a plus (e.g. Basecamp, Asana, Wrike, etc.)
• Digital advertising certifications (Facebook Ads, Google Ads, Google Analytics, etc.)

Note : Rowan University is an Equal Opportunity Employer and values diverse people and abilities. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of this position.

Candidates must be legally authorized to work in the US, and the university will not sponsor an applicant for a work visa for this position.

Advertised : Aug 20 2024 Eastern Daylight Time

Applications close : Sep 3 2024 11 : 55 PM Eastern Daylight Time

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Position Location Closes Glassboro, New Jersey Sep 3 2024 The Digital Advertising Strategy Manager is a key member of a high-performing marketing department whose mission is to increase visibility of Rowan University among future and current students, parents, and other university constituents, and provide compelling experiences and ongoing engagement.

Current Opportunities

Position Location Closes Glassboro, New Jersey Sep 3 2024

About Rowan University

A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.

J., its medical school campuses in Camden and Stratford, and five others. Rowan University is home to eight colleges and nine schools.

For more information on these colleges, please .

Now celebrating its Centennial, Rowan focuses on practical research at the intersection of engineering, medicine, science, and business while ensuring excellence in undergraduate education.

The University has earned national recognition for innovation, commitment to high-quality and affordable education, and developing public-private partnerships.

A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the fourth fastest-growing public research university, as reported by The Chronicle of Higher Education.

Non-Discrimation at Rowan University

Rowan University celebrates diversity and is committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes.

Rowan University does not discriminate on the basis of sex in its educational programs and activities, including employment as required by Title IX.

Rowan is committed to providing access, equal opportunity, and reasonable accommodation for individuals with (dis)abilities.

To request reasonable accommodation, contact Christy Mroz, Administrative Assistant,&, 856-256-5494. Rowan strongly encourages applicants from underrepresented groups to apply.

Pursuant to Title IX of the Education Amendments of 1972 and supporting regulations, Rowan does not discriminate on the basis of sex in the education programs or activities that it operates;

this extends to admission and employment. Inquiries about the application of Title IX and its supporting regulations may be directed to the Assistant Secretary for Civil Rights, Office for Civil Rights, U.

S. Department of Education, or to the University’s Title IX Coordinator, Office of Student Equity & Compliance, Rowan University, Hawthorne Hall, Suite 312, 201 Mullica Hill Rd, Glassboro, NJ 08028, , 856-256-5440.

More Information

Residency Requirements

Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52 : 14-7, P.L. 2011, Chapter 70).

Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey.

Any person hired to an exempt position shall either have their principal residence in New Jersey, Delaware, Pennsylvania, or New York or have ninety (90) days from the date of employment to establish, then maintain, principal residence in the State of New Jersey, Delaware, Pennsylvania, or New York.

Annual Security and Fire Safety Report

Rowan University is committed to assisting all members of the Rowan community in providing for their own safety and security.

The Annual Security and Fire Safety Report is available on the Department of Public Safety website at :

If you would like to receive a hard copy of the Annual Security and Fire Safety Report which contains this information, you can stop by the Department of Public Safety Office, located at Bole Hall Annex, 201 Mullica Hill Road, Glassboro, NJ 08028 or you can request that a copy be mailed to you by calling (856) 256-4562 or 4506.

The report contains information regarding campus security and personal safety including topics such as : crime prevention, public safety authority, crime reporting policies, fire safety, disciplinary procedures and other matters of importance related to security on campus.

The report also contains information about fire statistics in Rowan University Residential Facilities and crime statistics for the three previous calendar years concerning reported crimes that occurred on campus;

in certain off-campus buildings or property owned or controlled by the University; and on public property within, or immediately adjacent to and accessible from the campus.

This information is required by federal law, Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act or "Clery Act" and is provided by the Rowan University Department of Public Safety.

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Rowan University

• 201 Mullica Hill Road
• Glassboro, New Jersey 08028
• 856-256-4000

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