Director, Marketing Operations

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Director, Marketing Operations

Apply locations Valley Fair time type Full time posted on Posted 4 Days Ago job requisition id JBR_00004133

Were seeking a results-oriented and highly organized

Director, Marketing Operations

to lead strategic marketing initiatives and drive operational excellence across our portfolio of shopping centers. This role blends data-driven strategy, project leadership, and cross-functional execution, supporting both local marketing efforts and alignment with our Paris headquarters.

Youll oversee the planning, coordination, and delivery of complex marketing projectsmanaging timelines, budgets, files, and scheduled deliverables. Youll also guide center teams through 1 : 1 strategy sessions, track performance against OKRs, and ensure every initiative is aligned with business goals. Strong writing and communication skills are essential, as youll be responsible for crafting compelling presentations, reports, and executive summaries.

Project Management & Execution

URW is seeking a strategic, results-driven

Director of Marketing Operations

to lead high-impact initiatives across our portfolio of premier shopping centers. This role is a critical driver of operational excellence, blending data-informed strategy, project leadership, and cross-functional execution. Youll support both local marketing efforts and global alignment with our Paris headquarters.

As Director, youll oversee the planning, coordination, and delivery of complex marketing projectsmanaging timelines, budgets, and performance metrics. Youll guide center teams through strategic execution, track progress against OKRs, and ensure every initiative delivers measurable business value. Strong communication and storytelling skills are essential, as youll craft executive-level presentations, reports, and strategic summaries.

Key Responsibilities

Project Management & Execution

Align C orporate M arketing priorities and team deliverables with company ROI goals

Partner with Paris-based leadership to ensure global marketing objectives are reflected in U.S. execution

Lead end-to-end project management for corporate and center-wide marketing initiativesfrom scoping and planning to execution and post-campaign analysis

Manage RFPs, vendor contracts, invoicing, and lifecycle documentation and tracking

Define project deliverables, success metrics, and timelines for both local and global campaigns

Coordinate multiple concurrent projects and ensure strategic alignment with center teams

Facilitate 1 : 1 strategy sessions with center teams to support execution and performance tracking

Oversee cross-functional collaboration and external partnerships to ensure timely, on-budget delivery

Manage the Customer & Content Strategy (CCS) schedule, ensuring alignment with business goals and timely execution

Support quarterly CCS reviews with SVP of Shopping Center Management and VP of Marketing, adjusting timelines and strategy based on performance data and market trends

Continuously optimize CCS initiatives through performance analysis, strategic recalibration, and transparent communication

Data Analysis, KPI Development & ROI Reporting

Establish and refine KPIs across campaigns (e.g., traffic, engagement, conversion, tenant satisfaction)

Conduct quarterly performance reviews and ROI analyses, delivering actionable insights to senior leadership

Leverage data to inform strategy and enhance future marketing efforts

Cross-Functional & Global Collaboration

Partner with internal departments to ensure alignment with business goals and strategic priorities

Serve as a strategic liaison between U.S. marketing operations and global leadership in Paris

Organize and manage global marketing projects, timelines, and documentation

Leadership & Team Development

Support team performance management, career development, and daily operations

Manage marketing budgets and forecasts with financial discipline and strategic foresight

Qualifications

Bachelors degree in marketing , Business Analytics, Communications, or related field

7+ years of experience in marketing strategy, project management, or retail marketing

Proven success managing complex projects with multiple stakeholders and deliverables

Exceptional writing and storytelling skillsable to craft compelling presentations and reports

Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word)

Experience with project management tools (e.g., Monday.com, Slack, Microsoft Teams)

Background in retail, shopping centers, or commercial real estate preferred

Flexibility to work extended hours and travel as needed

Compensation : Exempt / $130,000-$160,000 + Discretionary Annual Bonus

Location :

URW Corporate Office, Century City

Employment Type :

Full-Time / In-Person

Reporting To :

Vice President, US Marketing (direct)

What is important to us

Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URWs flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.

Our company purpose to Reinvent Being Together is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully.

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of peoples differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

Unibail-Rodamco-Westfield provides reasonable accommodations for those who need them to complete the application or recruiting process and for employees who need reasonable accommodations to perform the essential functions of their positions due to a disability or for religious reasons. If you need to request accommodation during the application or recruiting process, please email ushr@urw.com.

Join us in Creating Sustainable Places That Reinvent Being Together.

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