Overview
Digital Executive Producer
KTLA, the #1 station in the nation’s #2 market, is hiring for a Digital Executive Producer to oversee the digital content production and distribution as well as oversee the social media strategy for KTLA.
This position involves overseeing all digital editorial content published and distributed on KTLA.com and across KTLA’s social media channels to ensure editorial sound, high-quality content that meets the audience engagement targets.
The Digital Executive Producer will also be responsible for daily content production, providing guidance on content creation, leading and mentoring digital producers, identifying opportunities for audience engagement and overseeing various digital projects.
We are looking for an inspirational innovator, an experienced leader, a digital audience expert and an expert multi-tasker who understands how to grow distribution platforms to maximize readership while maintaining high editorial standards.
Position Responsibilities
- This position reports directly to the Director of Digital Content
- Assists in leading, training and coaching the digital team to create compelling, audience-focused content across all digital platforms.
- Attends editorial meetings and serves as bridge between broadcast and digital in the newsroom
- Excellent at writing headlines and stories that increase pageviews, and packaging content to align with the station’s key performance indicators (KPIs).
- Works with digital staff to participate in and ensure aggressive production of compelling content with heavy emphasis on breaking news.
- Evaluates website traffic trends in effort to make decisions on both daily content and longer-term content development to grow KTLA’s digital audiences.
- Responsible for planning and implementing special coverage projects, including live parades, telethons, races and red-carpet events.
- Expert at promoting news content on social media and utilizing social channels to enhance the brand.
Skill / Experience Requirements
Previous experience as a digital leader in a local or national news operation preferred5+ years of experience in digital storytelling and digital journalismDeep understanding of the social media landscape and how to create video content that resonates with audiencesExperience building specialized online content (investigative, elections, weather, etc.)Strong social media management experience with Facebook, X, Instagram, Tik Tok and YouTube. Experience with Social News Desk a plus.Knowledge of SEO best practices, analytics tools and AP StyleOrganized, technical problem solver and quick decision makerEnjoys working in teams and has excellent interpersonal skillsEase with / ability to learn new technology independently and quicklyAbility to take direction and quickly implement new ideasComfortable adapting to changes in evolving industry and thrives under pressureSelf-motivated, competitive spirit and assertive personality with ability to balance multiple competing projects and prioritiesSchedule flexibility. Willingness to work nights and weekendsStrong understanding of Google Search Console, Adobe Analytics or Google Analytics.Education Requirements
Bachelor's degree or combination of education and relevant work experienceCompensation - $90,000 / annual + commensurate with experience and skill level
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