Principal Product Marketing Manager

A company is looking for a Principal Product Marketing Manager for Jira Product Discovery.

Key Responsibilities

Own and evolve messaging and positioning for Jira Product Discovery to clearly articulate its value

Shape and drive the go-to-market strategy, defining target segments and aligning campaigns to drive adoption

Partner with teams to design, run, and optimize multi-channel paid campaigns for awareness and acquisition

Required Qualifications

8+ years in product marketing with a focus on B2B SaaS

Experience creating content that drives discovery, engagement, and adoption

Track record of driving measurable impact through integrated campaigns and growth experiments

Demonstrated ability to influence across functions and levels

Strong analytical skills to turn insights into strategy and execution