Sr. Manager / Director, Customer Marketing

Founded in 2016, Katalon is the category leader in AI-augmented software testing, empowering hybrid testers—those blending manual, automation, and AI skills—to deliver exceptional digital experiences. Katalon enables software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently.

Since its first launch, Katalon has experienced tremendous growth, serving more than  30,000 teams across 80+ countries , many of which are in the  Fortune Global 500 . Katalon has been named a  G2 Leader  in software testing for 11 consecutive quarters and a  Great Place to Work  for three consecutive years.

We don’t just land new business — we expand it. Our products deliver fast time-to-value, which leads to strong adoption and rapid growth within accounts. As we scale, we’re doubling down on how we grow with our customers — and how we turn that growth into advocacy.

That’s where you come in.

We’re hiring a Sr. Manager / Director, Customer Marketing Manager to drive programs that increase product adoption, support expansion, and build lasting customer advocacy.

What You’ll Champion

• Onboarding programs that accelerate value realization during the first 90 days of the customer journey
• Clear, compelling content that drives customer action — from onboarding guides and success playbooks to expansion messaging and advocacy stories. You’ll lead the development of these assets directly, and partner with internal teams and customers to ensure every program is backed by the right message, format, and timing. Campaign and pod teams will depend on you to create the content that moves customers forward.
• Transformation paths like Studio → Studio at Scale and Studio → TrueTest, with supporting content and campaign workflows; Also establish the TrueTest customer success stories to accelerate “land” +  “expand” opps
• Lifecycle campaigns that guide customers between touch models (e.g., mid to high touch) and activate expansion moments
• ABM campaigns for $100K+ ARR customers, in collaboration with campaign and sales teams
• Behavior-based and trigger-driven programs to engage dormant or at-risk accounts
• A scalable advocacy engine, including case studies, testimonials, and peer review programs
• Customer Advisory Boards, executive roundtables, and feedback loops that inform roadmap and GTM
• Cohesive outbound communications that engage the install base with value-driven updates, news, and invites

How We’ll Measure Success

Requirements

What You Bring

Who You’ll Work With

Why This Role, Why Now

Katalon is scaling…fast. We’ve built products our users love and earned trust with some of the world’s most recognizable brands. But we’re just getting started.

This is your opportunity to shape how customers grow with us, how they champion our solutions, and how we turn expansion into a core growth engine. You’ll be supported by a collaborative, experienced leadership team that values clarity, momentum, and impact over ego and noise.

If you’re ready to drive meaningful results for a company on the rise, we’d love to meet you.

Benefits

At Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment.

WHY JOIN US?

If you’re looking for a role where you can blend technical expertise with customer advocacy, work with some of the largest enterprises globally, and help shape the future of test automation, Katalon is the perfect place for you!

Apply now and be part of a company that is revolutionizing software quality assurance!