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Marketing Director

Marketing Director

Bath Concepts Independent DealersUS
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Marketing Director Windows Direct USA – Cincinnati, OH 📍  Full-Time | Cincinnati, OH Company Overview Windows Direct USA is a leading provider of energy-efficient windows, doors, bathrooms, and home improvement solutions, committed to delivering exceptional products with superior customer service.

Based in Cincinnati, OH, we are a rapidly growing company looking for a results-driven, strategic Marketing Director to lead our marketing efforts and drive scalable lead generation through innovative, multi-channel strategies.

Position Summary As the Marketing Director, you will play a pivotal role in the growth of Windows Direct USA by leading all marketing initiatives from strategy to execution.

You will be responsible for generating a steady flow of high-quality leads through field marketing, event coordination, advertising, and collaboration with our internal teams.

This is a leadership position that requires a mix of creativity, data-driven decision-making, and hands-on management experience within the home improvement or related industries.

Key Responsibilities

  • Lead and manage the marketing department, including overseeing the call center, event staff, and internal support departments.
  • Develop and execute a robust, multi-channel marketing strategy focused on driving qualified lead generation and increasing appointments.
  • Oversee and optimize the canvassing program to ensure consistent performance and ROI.
  • Coordinate and manage participation in local home shows, expos, and community events to maximize brand visibility and lead capture.
  • Work closely with the call center to align on lead flow processes, scripting, and campaign performance feedback.
  • Manage and track advertising across both traditional media (TV, radio, print, direct mail) and digital platforms (Google Ads, Meta, programmatic, etc.).
  • Strong digital understanding, manage digital vendors, TV vendors, well-rounded in direct response marketing in home improvement.
  • Manage entire marketing budget, keep track of KPIs.
  • Oversee call center manager and lead generation management from start to end.
  • Support and manage the event marketing department.
  • Collaborate with the management team on business strategies and execution.
  • Monitor and analyze key performance indicators including cost per lead (CPL), conversion rates, and overall return on marketing investment.
  • Ensure consistency in brand messaging and visual identity across all marketing materials and channels.
  • Explore and implement innovative marketing tactics to support growth and market expansion.

Qualifications

  • Minimum of 5 years of marketing leadership experience, preferably within home improvement, remodeling, or related industries.
  • Proven track record in lead generation, direct-response marketing, and campaign management.
  • Strong leadership capabilities with experience managing diverse teams and collaborating across departments.
  • Proficient in data analysis, budgeting, and performance measurement.
  • Hands-on experience with digital marketing platforms, CRMs, and lead tracking tools.
  • Excellent communication, organizational, and project management skills.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field required.
  • Ideally live in Cincinnati or be willing to relocate.
  • Compensation & Benefits Competitive compensation dependent upon experience.

  • Health Insurance
  • 401(k) with company match
  • Paid Time Off (PTO) How to Apply Please submit your resume and a cover letter outlining your relevant experience and why you’re a great fit for Windows Direct USA.
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