Marketing Analyst, Reporting & Analytics

Marketing Analyst, Reporting & Analytics

OMNIA Partners, LLC, Franklin, Tennessee, United States of America

Job Description

Posted Monday, May 5, 2025 at 6 : 00 AM

OMNIA Partners has become the largest and most experienced purchasing organization for public and private sector markets by delivering unparalleled scale and solutions. Through further organic growth and strategic acquisitions, OMNIA Partners will continue to drive economies of scale to execute more contracts, in more verticals, with transparent, value-driven pricing for our membership of companies. Our success and growth have been unparalleled in this space.

At the core of our success is a high energy, talented staff with diverse skills and a unified focus on delivering value and an emphasis on creativity, strategic thinking, and execution

Job Title :

Marketing Analyst, Reporting & Analytics

Location :

Franklin, TN In Person Only

Job Description :

OMNIA Partners is seeking a highly skilled Senior Business Analyst with a strong background in marketing analytics to join our Reporting & Analytics team. This role is ideal for a data-driven professional with 56 years of experience in analyzing marketing performance, customer behavior, and campaign effectiveness. You'll be a key contributor in turning data into strategic insights that optimize marketing efforts and support business growth.

Summary of Responsibilities :

• Marketing Performance Reporting : Lead the development and optimization of dashboards and reporting solutions focused on campaign performance, lead generation, conversion rates, digital engagement, and ROI across various marketing channels.
• Campaign Analysis & Optimization : Evaluate the effectiveness of marketing campaigns (email, social media, paid media, events, etc.). Provide actionable recommendations for improving targeting, messaging, and overall campaign strategy.
• Customer Insights & Segmentation : Analyze customer data to identify trends, behaviors, and opportunities. Support the development of audience segments and personas to improve personalization and engagement strategies.
• Attribution & Funnel Analytics : Build multi-touch attribution models and analyze the full marketing and sales funnel to understand how different channels and tactics contribute to revenue.
• Salesforce Integration & Analysis : Leverage Salesforce Sales Cloud and Salesforce Marketing Cloud to analyze lead and opportunity data, marketing campaign effectiveness, customer journeys, and sales pipeline performance. Assist in building reports and dashboards directly in Salesforce platforms to support cross-functional business decisions.
• Data Integration & Enrichment : Combine data from Salesforce and multiple digital platforms (Google Analytics, LinkedIn, etc.) to create a holistic view of marketing performance.
• Stakeholder Collaboration : Partner closely with marketing, sales, and business development teams to understand goals, align on KPIs, and deliver insights that inform strategy and budget allocation.
• Predictive & Strategic Analysis : Use forecasting, modeling, and trend analysis to anticipate customer needs and inform proactive marketing strategies.
• Tool Ownership & Innovation : Champion the use of analytics tools such as Tableau, SQL, and Alteryx to drive self-service analytics. Lead enhancements in reporting infrastructure to improve speed, accuracy, and business relevance.

Qualifications and Characteristics for Success :

Reports To :

Senior Director, Business Operations

If you are passionate about data, have a curiosity for analytics, and are excited to grow your career in a collaborative environment, we encourage you to apply for the Marketing Analyst, Reporting & Analytics position at OMNIA Partners. Join us and help drive our data-driven decision-making processes.

OMNIA Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

OMNIA Partners, LLC, Franklin, Tennessee, United States of America

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