Marketing Specialist Job at Mustad USA in Forest Lake

$2,000.00 Hiring Bonus = $1,000 after 90 days and $1,000 after 1 year

Company Overview

The Mustad Hoofcare Group is the world’s largest manufacturer and seller of hoofcare products, serving farriers, horse owners, and veterinarians worldwide since 1832. We started producing horseshoe nails back in 1898. Today, we are the leading horseshoe nail producer worldwide. We serve farriers and horse owners worldwide with a complete line of hoof care products designed to perform.

EQUINET is a fast-growing SaaS platform built to help modern businesses simplify operations, enhance collaboration, and drive digital efficiency. Developed with global teams in mind, EQUINET empowers users across industries to streamline their workflows, from project management and communication to reporting and analytics

Position Overview

The Marketing specialist will s upport the Mustad USA and EQUINET marketing strategies. This position will play a key role in developing and executing the strategic marketing plan for Mustad USA and

will drive user acquisition, engagement, and retention for EQUINET through digital marketing campaigns and light customer support. The Marketing specialist will also contribute to broader marketing initiatives across the Mustad Group, working closely with internal teams, tech partners, and external agencies to strengthen our digital presence and support farriers worldwide.

Essential Job Functions ( required d uties and responsibilities )

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Marketing (Primary Focus – 70%)

Digital Campaign Execution : Plan and execute web, app, and email marketing campaigns to support user acquisition and engagement. Manage paid digital channels (Google Ads, Meta, LinkedIn) and build segmented email flows for onboarding and retention.

Website & Analytics Management : Maintain and update Websites, ensuring campaign setup, proper tracking, and reporting through tools like Google Analytics and Hotjar.

Social Media Management : Own and manage our social channels (Instagram, LinkedIn, Facebook). Schedule content, run campaigns, and track performance. Coordinate with regional teams for content inputs.

Content & Coordination : Create basic promotional visuals (Canva or similar), coordinate operational marketing tasks with internal teams (USA, EU and APAC) and external partners (EU agencies online), and support branded merchandise and event execution (trade shows, pop-ups in USA).

General activities : Responsible for executing shipment of product samples, maintaining accurate inventory records, supporting merchandise organization and distribution, and performing other duties as requested by your manager.

Customer Success (30%)

User Onboarding & Suppor t : Assist with onboarding new users by guiding them through key features and providing helpful resources.

Customer Communication : Serve as a point of contact for user feedback, questions, and light troubleshooting — escalating technical issues to the appropriate team.

Retention & Engagement : Identify user needs and help implement lifecycle communications (e.g. automated email sequences, in-app messages) to improve satisfaction and reduce churn.

Insights & Feedback : Collect and share user insights to help shape product and marketing priorities.

Education, Experience, and Skills Requirements

Bachelor’s degree in marketing or related field

3-5 years of e xperience with digital marketing (social, search, SEO, email, analytics)

Familiarity with CMS (e.g. WordPress) and tools like Hupspot , Canva, Google Analytics, and Hotjar

Proactive communicator with customer-focused thinking

Desirable Skills / Attributes ( preferred but not required)

Previous equine industry experience

Familiarity with SaaS platform operations or technical support environments.

A proactive mindset with the ability to self-manage and prioritize.

Physical Demands

Ability to travel up to 25 % primarily domestically

Prolonged periods of sitting at a desk and working on a computer

Must be able to lift up to 40lbs.

Work Environment

O ffice environment with moderate level of noise

On occasion, may enter factory or warehouse environment, with limited exposure to heat, humidity,

dust fumes, gases, toxic / caustic chemicals, airborne particles; exposure to significantly loud noise and

moving mechanical parts on production line s , as well as moving equipment throughout the factory

• Mandatory use of Personal Protective Equipment ( PPE) which the company provides

Additional Information

Essential job functions and education, experience, and skills sections are representative of the minimum levels of education, experience, and skills required to perform the vital duties of this position. The aforementioned shall not be construed as a detailed description of all the work requirements that may be inherent in the occupation. Mustad USA, Inc. reserves the right to revise or change essential position functions and / or required duties and responsibilities as the need arises. The position description does not constitute a written or implied contract of employment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Mustad offers comprehensive benefits to its eligible employees, including, but not limited to, medical, dental, vision, and life insurance; short- and long-term disability; 401(k); dependent care; and flex spending accounts.

We are an Equal Opportunity Employer

Department

Marketing

Employment Type

Full-Time White Collar

Minimum Experience

Mid-level

Compensation

$80K DOE