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Head of Marketing (Kotlin Ecosystem)

Head of Marketing (Kotlin Ecosystem)

JetBrainsBoston, MA, United States
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Join to apply for the Head of Marketing (Kotlin Ecosystem) role at JetBrains .

At JetBrains, we develop the foundational pieces of the Kotlin Ecosystem, including the Kotlin language itself . Kotlin is one of the fastest-growing programming languages targeting JVM, Android, iOS, and Web development.

However, just having an amazing standard library, frameworks, and a language isn’t enough for it to be popular.

  • How would you market Kotlin?
  • How could you grow and flourish the community so that it is healthy and ecosystem-rich?
  • How would you make every enterprise lead and indie developer aware that they can use Kotlin with Java or together with Swift?

We are curious about these questions, as we want to bring Kotlin everywhere!

As the Head of Marketing for the Kotlin Ecosystem , you would spread the core value proposition for the unique technical product : Kotlin, define the marketing strategy, and lead Marketing teams to make Kotlin the most popular programming ecosystem.

We expect you to be able to write a program in Kotlin, Java or whatever; we’d like to be in the same boat, whether it’s marketing, development or product management – speaking the same lingua, being part of the same ecosystem, caring about similar things. Overall, you’ll work closely with the Kotlin product management and engineers who are building the technology.

You will be responsible for driving awareness, adoption, and growth of the Kotlin Ecosystem.

Key Responsibilities

  • Define the brand identity and positioning of the Kotlin ecosystem among programming ecosystems.
  • Define the core value proposition and storytelling about Kotlin, Kotlin Multiplatform, Ktor, Amper, Compose Multiplatform, and other technologies in the Kotlin Ecosystem.
  • Conduct in-depth market research to identify trends, user needs, and the competitive landscape, and identify opportunities for Kotlin’s growth.
  • Develop and execute the marketing strategy to drive awareness, growth, and market penetration for Kotlin and related products.
  • Utilize data-driven insights to define marketing strategy and optimize campaigns.
  • Manage planning, development, and execution of integrated marketing campaigns across multiple channels, including digital, content marketing, influencer marketing, events, and PR.
  • Oversee the creation of high-quality content, including case studies, blog posts, videos, and presentations.
  • Lead marketing launch initiatives, coordinating with product management, technical writing, developer advocacy, and other cross-functional teams.
  • Grow, lead, and inspire the marketing team.
  • Enjoy engaging with developers at conferences, writing fun social media comments, and appearing in YouTube shorts if you want to.

    • Qualifications

  • Developer background in any programming language.
  • Few years of experience in marketing leadership within developer tools, open-source software, or technology ecosystems.
  • Awareness of modern programming ecosystems, their benefits, and target usages.
  • Strong strategic thinking and problem‑solving skills.
  • Excellent written and verbal communication skills in English.
  • Experience with B2B and B2C marketing, product marketing, and brand management.
  • Demonstrated ability to drive results and achieve marketing goals.
  • Analytical mindset with the ability to analyze data and make data‑driven decisions.
  • Excellent storytelling skills, especially when translating technical benefits into audience‑specific messages.

    • Preferred Experience

  • Experience with marketing of networked products – viral loops and network effects.
  • Knowledge on how to steer and amplify community effects.
  • Experience with marketing developer tools.

    • We process the data provided in your job application in accordance with the Recruitment Privacy Policy.

    Seniority level

  • Director

    • Employment type

  • Full‑time

    • Job function

  • Marketing and Strategy / Planning

    • Industries

  • Software Development

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