Who We Are Prowess Consulting is a consulting firm that specializes in helping the largest enterprises in the technology industry define, manage, benchmark, and market their solutions and services.
We take great pride in investing the time and effort to gain a deep understanding of our clients’ technologies, their customers, and the stories and strategies they need to tell to be successful in the market.
Our team of technology and marketing experts is immersed in the technology trends that affect our clients’ businesses, so we can add value at every stage of engagement to help them succeed. Who You Are Prowess Consulting is looking for an experienced Technical Strategist and Subject-Matter-Expert (SME) with an advanced understanding of technology, particularly with respect to the partner / alliance marketing experience.
This person will distill complex solutions and customer value propositions into clear examples and stories and then work with a team of technical writers who would develop deliverables for our high-tech client.
In this role, you’ll use your knowledge about business processes used by original equipment manufacturers (OEMs), independent software vendors (ISVs), and their customer companies for marketing and sales support. To be considered for this role, you must reside in one of the following states :
Your knowledge will help our client stay ahead in the competitive tech landscape. Support client relationship managers in identifying and scoping opportunities to apply Prowess capabilities to client initiatives. Ensure consistent messaging is used for relevance to specific audiences across market segments and workload scenarios. Understand our tech clients from both a technical and a corporate strategy perspective.
Identify and articulate the mutual benefits of client’s partnerships to drive growth and success. What to expect Provide input and guidance from a technical perspective on marketing and sales messages, claims and positioning that will resonate with the B2B target audience. Review messaging frameworks Review technical claims Review technical accuracy in deliverables such as white papers, technical research studies, infographics Drive prioritization of claims and messages that will be most effective for the target audience (e.g. engineer, ITDM, CxO) Ensure claims are supported by verifiable facts and sources Provide recommendations on overall approach, strategy, and tactics for impactful B2B marketing and sales programs. Provide input on the key topics to cover :
PR experience is a plus. Demonstrated understanding of marketing motions, key deliverables, and roles. Demonstrated ability to draft proposal briefs for marketing and sales enablement materials. Demonstrated understanding of sales roles and deliverables. Applicable knowledge of technologies used in the IT sector across different business units (e.g. understands the differences between servers, clients, networks, applications) Proven track record of building successful partner and alliance marketing programs to support sales enablement and drive revenue growth. Proven experience in partner marketing, with a focus on B2B technology partnerships and alliances. Strong understanding of product marketing principles and best practices. Demonstrated ability to work effectively in a dynamic, fast-paced environment, with tact and diplomacy. Strong organizational and communication skills. Is a plus Experience in these areas :
Technical Sme • US